Technical Marketing Diary 📔

I’ve recently taken over Dennis’s product: courses. He currently sells three courses on Udemy that he created when teaching on YouTube full time. For this reason, they are a bit outdated with the design and a few other things so I had some work to do. Although, Dennis has the most work to do with scripting, filming, editing and reviewing the updated videos.

My main focus has been the Python/Django course.

Here are some things I went for right away:

Have Dennis update the course and source code to Django 5, the latest version.
- Updated videos means the course will automatically have a new “last updated” tag. We went from “last updated 2021” to “last updated recently”. This is a huge deciding factor for students when they are looking to purchase a relevant course.
Update the thumbnail and title from “Django 2021” to “Django 5”.
Add a better description to the course.
- I added Dennis’s story about how Django helped him sell his first SASS product for $41k.
- Why Django is the best Python framework in the industry.
- A clear list of everything the students will learn.
- F.A.Q
Went through the accessibility checklist provided by Udemy.
- This gives students more reason to use this course over others if they have not gone through the checklist.
Increase course rating from 4.43 to above a 4.5. I took advantage of Udemy’s Marketplace Insights to research the “Django” keyword and saw that 37% more enrollments were going to courses rated above 4.5 stars. Thankfully we went weren’t far off.
- Update the course with the new videos.
- Email the students to let them know the course has been updated and ask them if they can leave a review. This helped a lot, and over a week the course went from 4.43 to 4.47 which shows as a 4.5 on Udemy. *Understandably, reviews fluctuate.
- Linked the Udemy course on all of Dennis’s YouTube videos that relate to Django and pin a comment with the link.

Before these updates, sales were averaging 5-7 sales a day (on Udemy, “sale” days is when the courses are significantly discounted which is usually the only time people purchase courses on Udemy) now averaging 10-30 sales a day.

The next step is to continue updating the videos, add a banner linking to the course on Dennis’s website, and test more thumbnails.

We’re really happy with the results so far but there’s definitely a lot more work to do!